About
What do you do if you have a life long love of sewing and lingerie and are tired of toiling on Wall Street? You quit and start your own custom bra and lingerie making business, right?! Well, back in 2010 that is exactly what Norma Loehr did.
Spending all her time sewing for clients, she longingly followed all the garment sewing she did not have the time to do by reading sewing blogs. As she met the bloggers and other sewists, she could not help but notice the interest in bra making. The natural thing for her to do was to write a book about fitting and constructing bras to share her knowledge. Next it made sense for her to create a bra sewing pattern, based on her custom clients favorite design, so sewists could put her book to good use.
Now, many years after she started her business, she has stopped taking on new custom clients to focus on working with the sewing community to get everyone sewing their own beautiful and professional looking lingerie.
