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About

What do you do if you have a life long love of sewing and lingerie and are tired of toiling on Wall Street? You quit and start your own custom bra and lingerie making business, right?! Well, back in 2010 that is exactly what I did.

Spending all my time sewing for clients, I longingly followed all the garment sewing I did not have the time to do by reading sewing blogs. As I met the bloggers and other sewists, I could not help but notice the interest in bra making. The natural thing for me to do was to write a book about fitting and constructing bras to share my knowledge. Next it made sense to create a bra sewing pattern, based on my custom clients favorite design, so sewists could put my book to good use.

Now, many years after I started my business, I have stopped taking on new custom clients to focus on working with the sewing community to get everyone sewing their own beautiful and professional looking lingerie.

Patterns by Norma Loehr